About this tour
During the summer course, our classroom will move to the exotic, beautiful, and historic island of Mallorca, Spain, where we will study creative marketing in the entertainment business from various perspectives, such as sports, art, TV and movie production, tourism, and winemaking. The island features a La Liga soccer stadium, film festivals, acclaimed TV and movie production companies, concert venues, theaters, Michelin restaurants, local newspapers, yoga retreats, whale watching, and much more. We will explore some of these venues and engage with local marketing experts, depending on their availability and the season.
Learning outcomes
- Expand your theoretical knowledge into a broader hands-on marketing experience, demonstrating how concepts and models discussed in the classroom can be practically applied
- Discuss creative marketing with industry professionals to learn more about career opportunities
- Collaborate and work more closely with your fellow students and teacher in an educational and social setting outside DIS
Possible activities
- Visit a La Liga soccer stadium to experience how all departments must be aligned and work together to create both customer satisfaction and brand consistency
- Speak with producers in the TV and film industry to learn what attracts international productions and players such as Netflix to the island
- Discover the hidden gems at the Joan Miró museum and discuss why Mallorca is and has been a creative catalysator for artists of all kinds
- Visit the local newspaper to engage in a debate about Mallorca as a brand